USA actively dissuading tourists?

Today the US government announced that tourists would have to pay $10 to obtain a tourist visa. The incredible thing is that this is being billed as a way to attract tourists, by helping to fund a national tourism campaign. Surely the best way to promote a country with many already well known tourist attractions would be to not charge people to enter it in the first place!

http://www.guardian.co.uk/travel/2010/mar/05/us-charge-tourists-to-enter

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